Fornam: Follow The Star, Own Your Time
Minimalist. Timeless. Scandinavian.
Brand Story
Rooted in Tradition, Designed for the Future
At Fornam, we don’t just make watches—we craft legacy. Rooted in Scandinavian tradition and driven by a passion for precision, our timepieces are a seamless blend of heritage and innovation. Every watch we create is a testament to timeless craftsmanship, engineered with the same dedication that has defined the world’s finest timepieces for generations.
A Fornam watch is more than an accessory—it’s a statement. A symbol of confidence, character, and individuality. Designed to command attention, our timepieces are made for those who appreciate the perfect harmony of form and function.
Every curve, every movement, and every detail is carefully considered to create a watch that feels as bold and distinctive as the person who wears it.
Precision & Craftsmanship
The Art of Watchmaking. Perfected.
Heritage-Driven Craftsmanship
Rooted in Scandinavian tradition, our watches honor timeless craftsmanship while embracing modern innovation.
Precision Engineering
Every Förnäm timepiece is engineered for accuracy, reliability, and longevity, combining expert artistry with cutting-edge technology.
Distinctive Design
Designed to command attention, our watches blend minimalist aesthetics with bold details, ensuring they stand out in any setting.
Experience Förnäm
A Watch That Tells More Than Time
A Fornam watch is more than an accessory—it’s a statement.
Our designs embrace clean lines, understated elegance, and meticulous attention to detail, ensuring that each piece is as functional as it is striking.
Every detail is carefully considered to create a watch that feels as bold and distinctive as the person who wears it.
Inspired by the ingenuity of our ancestors, we bring their enduring values into the modern era—crafting watches that are built to stand out, built to last, and built to tell more than just time.
Mission Statement
At Fornam, we believe time is more than a measurement—it’s an expression of individuality. Rooted in Scandinavian minimalism and crafted with precision, our timepieces embody the perfect balance of heritage and innovation. We create watches that transcend trends, offering timeless elegance and refined functionality for those who value craftsmanship, confidence, and personal style.
Our mission is to empower you to Follow the Star, Own Your Time, with watches designed to inspire, endure, and make a statement—because time should be as bold and distinctive as you are.
Leadership Team
Jacob Isaksson
Chief Marketing Officer
Jacob Isaksson, Chief Marketing Officer (CMO) and operations leader, plays a pivotal role in shaping Förnäm – Tailored Watches’ brand identity and market presence. As CMO, Jacob oversees all marketing initiatives, brand strategy, and customer engagement efforts to ensure Förnäm stands out in the luxury watch industry. His expertise in digital marketing, content creation, and strategic branding drives the company's growth and expansion. Jacob is responsible for crafting compelling campaigns that highlight Förnäm’s commitment to craftsmanship, personalization, and Scandinavian heritage. He leads market research efforts to understand consumer preferences, ensuring each campaign resonates with the right audience. Beyond marketing, Jacob manages the brand’s operational workflow, ensuring smooth coordination between design, production, and customer relations. His leadership fosters innovation and collaboration within the team, helping Förnäm expand its reach while staying true to its core values. With a keen eye for emerging trends and a deep appreciation for Scandinavian aesthetics, Jacob ensures that Förnäm continues to grow as a distinguished name in custom watchmaking.
Graham Eby
Head Of Market Research
Graham Eby, Head of Market Research, connects Förnäm Watches with its audience by providing key consumer insights that guide innovation and product development. His expertise in analyzing market trends and consumer preferences ensures that each watch aligns with the evolving tastes and needs of Förnäm’s clientele. By conducting in-depth research on luxury watch markets, competitor strategies, and customer behavior, Graham helps shape product designs and marketing strategies that resonate with individuality and purpose. His data-driven approach allows Förnäm to refine its offerings, ensuring that each watch embodies both timeless craftsmanship and modern appeal. Beyond research, Graham collaborates closely with the design and marketing teams to translate insights into actionable strategies. His ability to interpret customer feedback and emerging trends helps Förnäm maintain its position as a leader in the custom watch industry. With a passion for innovation and a deep understanding of consumer behavior, Graham plays a crucial role in driving Förnäm’s success and ensuring that each watch is more than just an accessory—it’s a personal statement.
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Fred Willman
Content Creation Specialist
Fred is the creative force behind Förnäm Watches’ visual storytelling, capturing the essence of Scandinavian craftsmanship through compelling photography, videography, and digital content. With a keen eye for aesthetics and a deep understanding of brand identity, he brings Förnäm’s timepieces to life across multiple platforms. From product photography to behind-the-scenes filmmaking, Fred ensures that every image and video reflects the precision, artistry, and elegance of Förnäm’s designs. His expertise in content strategy and digital engagement allows him to craft immersive narratives that connect with watch enthusiasts, customers, and industry leaders alike. Fred collaborates closely with the marketing and design teams to align content with Förnäm’s brand vision. By leveraging his skills in social media management and digital storytelling, he helps expand the brand’s reach and create a lasting impression in the luxury watch industry. Through his dedication to high-quality visuals and innovative storytelling, Fred plays a vital role in shaping Förnäm’s identity, ensuring that each custom timepiece is not just seen—but truly experienced. Through engaging content, interactive campaigns, and strategic storytelling, Fred showcases Förnäm’s craftsmanship, customization process, and Scandinavian-inspired designs. He builds an online community by fostering meaningful interactions with watch enthusiasts, customers, and industry influencers. Fred works closely with the marketing and design teams to align social media strategies with Förnäm’s brand identity. His ability to analyze engagement metrics and digital trends helps optimize campaigns and maximize outreach. With a passion for creative storytelling and digital engagement, Fred plays a crucial role in expanding Förnäm’s presence in the luxury watch market, ensuring that each custom watch finds its audience in a competitive industry.